Articles / 10.11.2016

The Worker Bee’s Inevitable Dilemma

Imagine that you are fifteen years into your legal practice. A couple years ago, you were engaged as an expert witness in a high profile case. You enjoyed the experience and left it at that, resuming your daily practice. Then, fortuitously, the case wins on appeal! This doesn’t happen often in your region…suddenly, you have a […]

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Articles / 10.05.2016

How To Audit Your Personal Brand

There is often a significant disconnect between how we think others view us, and how we are actually perceived. In the exercises set forth in How To Start Thinking About Your Personal Brand, you detailed your own perception. You worked to create a picture of how you think others perceive you. Now, we are putting […]

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Articles / 10.05.2016

Are The Signals You Send Positively Influencing How You Are Perceived?

Attorney personalities can get lost in the chaos of practice. Every correspondence is streamlined to save time and move to the next task. Closing salutations are condensed to a generic, “Thanks!” Conversations address only talking points. Conference calls begin with obligatory light banter, but it’s always the same. Did you watch that game? Great, moving on… […]

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Articles / 09.29.2016

How To Start Thinking About Your Personal Brand

Banking professionals, accountants, and even engineers replied to my last article with a common sentiment: this personal branding stuff, it applies to me, too. It’s true. Personal branding has a powerful application for all professionals, and especially for service professionals. As a service professional, you don’t have the benefit of a tangible product to sell. Potential […]

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Articles / 09.22.2016

The Number One Branding Question

    We’ve all been there. That awkward feeling when, two seconds after you meet someone at a networking event, you’re panicked thinking “oh no, what’s their name again?” The fact that this is a common occurrence is no wonder when the standard introduction format is, “Elizabeth Sullivan, attorney at Five-Long-Last-Names-Strung-Together-Law-Firm.” But, for an industry with a heightened sensitivity to […]

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